The Neon Funk Collective’s debut album Electric Groove Theory redefines funk by fusing James Brown’s groove with glitchy electronic beats. The track Concrete Heartbeat—featuring distorted basslines and AI-generated vocal fragments—resonated with Gen Z listeners grappling with digital loneliness. The band’s guerrilla-style performances in abandoned subway stations, using contact microphones to amplify urban echoes, sparked debates about sound as public art. A portion of tour revenue funds “Soundwalks” initiatives, guiding city dwellers to rediscover hidden acoustic landscapes in concrete jungles.