Melody Empire Group (MEG) launched Global Beats with DJs Tiësto and David Guetta, merging house music with Indian classical ragas, West African highlife, and Middle Eastern oud melodies. MEG’s $9 million budget funded studio sessions in Mumbai, Lagos, and Marrakech, featuring collaborations with A.R. Rahman and Burna Boy. The track Rhythm of the Sands became a global anthem, topping Spotify’s Global Dance Chart. MEG organized DJ workshops in Nairobi and Jakarta, mentoring young producers through its NextGen DJs program.